1、信息發布推廣 1, information release promotion 將有關的網站推廣信息發布在其他潛在用戶可能訪問的網站上，利用用戶在這些網站獲取信息的機會實現網站推廣的目的，適用于這些信息發布的網站包括在線黃頁、分類廣告、論壇、博客網站、供求信息平臺、行業網站等。信息發布是免費網站推廣的常用方法之一。 Put on website promotion information on the websites of other potential users may access, use of the user in the website to get the information to fulfill the purpose of the website promotion, apply to the information release site includes online yellow pages, classified ads, BBS, blog, supply and demand information platform, industry websites, etc. Information release is one of the commonly used method of free web site promotion. 2、電子郵件推廣 2, email promotion 以電子郵件為主要的網站推廣手段，常用的方法包括電子刊物、會員通訊、專業服務商的電子郵件廣告等?；谟脩粼S可的Email營銷與濫發郵件（Spam）不同，許可營銷比傳統的推廣方式或未經許可的Email營銷具有明顯的優勢，比如可以減少廣告對用戶的滋擾、增加潛在客戶定位的準確度、增強與客戶的關系、提高品牌忠誠度等。 By E-mail as the main means of website promotion, the commonly used methods include electronic publications, member communication, professional service provider of email advertising, etc. Based on user permission Email marketing is different from the Spam mail (Spam), permission marketing than traditional way of promotion or permission Email marketing has obvious advantages, such as can reduce the advertisement to the user, therefore increase the potential customers positioning accuracy, strengthen relations with customers, improve brand loyalty. 3、資源合作推廣 3, resources, promoting cooperation 通過網站交換鏈接、交換廣告、內容合作、用戶資源合作等方式，在具有類似目標網站之間實現互相推廣的目的，其中最常用的資源合作方式為網站鏈接策略，利用合作伙伴之間網站訪問量資源合作互為推廣。 Through the website link exchanges, exchange, cooperation, user resources cooperation, achieve mutual promotion between similar target sites, one of the most common way of resource cooperation strategy for web site links, use of web site traffic resources cooperation between partners mutual promotion. 每個企業網站均可以擁有自己的資源，這種資源可以表現為一定的訪問量、注冊用戶信息、有價值的內容和功能、網絡廣告空間等，利用網站的資源與合作伙伴開展合作，實現資源共享，共同擴大收益的目的。在這些資源合作形式中，交換鏈接是最簡單的一種合作方式，調查表明也是新網站推廣的有效方式之一。交換鏈接或稱互惠鏈接，是具有一定互補優勢的網站之間的簡單合作形式，即分別在自己的網站上放置對方網站的LOGO或網站名稱并設置對方網站的超級鏈接，使得用戶可以從合作網站中發現自己的網站，達到互相推廣的目。交換鏈接的作用主要表現在幾個方面：獲得訪問量、增加用戶瀏覽時的印象、在搜索引擎排名中增加優勢、通過合作網站的推薦增加訪問者的可信度等。交換鏈接還有比是否可以取得直接效果更深一層的意義，一般來說，每個網站都傾向于鏈接價值高的其他網站，因此獲得其他網站的鏈接也就意味著獲得了于合作伙伴和一個領域內同類網站的認可。 Every enterprise website can have its own resources, the resources can be characterized by a certain traffic, registered user information, valuable content and function, network advertising space, etc., use of web resources and partners, to achieve resource sharing, mutual expand revenue purposes. In the form of these resources cooperation, exchange links is one of the most simple method of cooperation, according to a survey is also one of the effective ways to promote the new website. Exchange links or reciprocal links, is the website of the has certain complementary advantages between the simple forms of cooperation, namely, respectively in their website to place the other website LOGO or web site name and set the other site links, from partner sites allow users to find their own websites, to promote each other's eyes. Exchange links function mainly displays in several aspects: for traffic, increasing the impression when users browse, add the advantage in the search engine rankings, recommended to increase the credibility of visitors through cooperation website, etc. Exchange links than whether direct effect can be obtained by a deeper sense, in general, each site tend to links to other web sites, high cost and other links means that obtained from partners and a recognition of similar sites within the territory.