核心提示 Core prompt 大家都知道企業網站內容相對其他的網站的內容是少之又少，對于企業網站的優化，很多人也都提過，但是都僅僅只是從搜索引擎方面出發，什么做好站內優化，做好外鏈質量，從而讓網站的關鍵詞排名上去。 Everyone know enterprise web content relative to other website content is few and far between, for enterprise site optimization, a lot of people are mentioned, but they are only just starting from the search engines, what to do site optimization, completes the quality outside the chain, so that the site keywords ranking. 一、針對搜索引擎的優化 First, in view of the search engine optimization 很多人也就涉及到這點，把搜索引擎優化當做網站優化的全部。這點優化相信大家也都知道，這里筆者就簡要的說幾點。 Many people are involved in this, all make search engine optimization website optimization. This optimization I believe you all know, here the author is in short time. 1、導航欄部分欄目使用nofollow，或者使用robots禁止抓取 1, the navigation part of the column using nofollow, or using a grab is prohibited Nofollow阻止權重分流的說法還是沒有得到百度官方說法，我們只知道百度的百度知道、百度百科等相關產品都給鏈接都帶上了nofollow，所以我們寧愿相信它具有阻止分流的作用，所以還是把導航上面關于我們，聯系我們等對搜索引擎沒用的導航給nofollow掉或者robots掉。 Nofollow prevent weight distribution of still didn't get the baidu official version, we only know that baidu baidu knows, baidu encyclopedia related products here take the Nofollow links, so we would rather believe that it has to prevent the role of the shunt, so the navigation above about us, contact us on, it's no use to Nofollow navigation or search engine robots. 2、內容+外鏈的建設 2, content + outside the construction of the chain 內容方面原創偽原創再加點適當的相關內容采集，這些估計是站長朋友看了都不想看到的話，但是這樣做確實對搜索引擎有利。而外鏈方面則是相關的論壇發帖，分類網站，軟文投稿等外鏈建設，跟普通網站優化無異。 Content pseudo original add more appropriate related content acquisition, these estimates is webmaster friends to see all don't want to see, but that it really good for search engine. And outside chain aspect is related to the BBS posts, classified sites, soft chain construction submission thereof, with the average website optimization. 以上只要在百度上面搜索一下，相信很多很多文章都是這樣提到優化網站的內容，不管是企業網站還是其他網站。下面就來看看筆者覺得更有利于發展企業網站的推廣優化方法。 As long as more than on baidu search, I believe that many, many articles are to optimize web site's content, whether it's corporate websites or other websites. Take a look at below the author feel more conducive to the development of enterprises to promote the website optimization method. 二、社交化推廣 Second, social promotion 1、以網站為基礎，擴建論壇 1, based on the site, the expansion of the BBS 網站的存在在企業方面主要是立一個品牌，留一些資料信息，好讓別人了解這個企業，聯系企業的相關人員。而擴建論壇則是為了聚集人氣，提升企業知名度。比如鋼結構方面的專業性知識，網站不容易也不能全面展示這方面內容，這時建立一個論壇就能比較好點解決這方面的問題。當然企業論壇更主要的地方是提供給用戶交流的平臺，而企業站點僅是為了展現一些企業信息（在論壇上最好可以宣傳下，官方的QQ群、微博、微信從而有效的聚集人氣）。 Sites exist in the aspect of enterprise is mainly made a brand, leave some information, good let other people know this enterprise, contact the relevant personnel of the enterprise. And the expansion of BBS is to gather popularity, improve enterprise's popularity. Such as steel structure in terms of professional knowledge, the website is not easy to also can't fully display the content, then set up a BBS can better solve this problem. Enterprise BBS is the main place of course is to provide the user communication platform, and the enterprise site only to show some information (best can propaganda on BBS, the official QQ, weibo, WeChat effectively gathered popularity). 2、與時俱進，建立企業微博、微信平臺 2, advancing with The Times, build enterprise microblogging, WeChat platform 在微博、微信被推崇喜愛的當下，如何運營好這些也是一門技術。建議微博初期可以選擇刷一些粉絲，畢竟粉絲數量有一定的影響力，比如一些人覺得粉絲多，專業性也比較強。當然微博、微信的推出增加了商家和客戶的互動頻率，從而吸引更多的用戶對網站的關注。 In weibo, being recommended WeChat favorite now, how to run these is also a technology. Suggest that early weibo can choose brush some fans, followers, after all, have a certain influence, such as some people think more fans, also more professional. Of course weibo, WeChat launch frequency increased business and customer interaction, so as to attract more attention to the site. 總結 conclusion 企業網站的推廣優化，不要僅僅局限在搜索引擎上。要記住企業網站存在的基本目的只是為用戶展示企業和企業產品信息，以及聯系方式。我們應該開拓渠道，打造企業品牌，聚集人氣才是重點。 Enterprises to promote the site optimization, not only limited in the search engine. Keep in mind that the fundamental purpose of the enterprise website is only for users to show enterprise and product information, and contact information. We should expand the channels, make enterprise brand, gathered popularity is the key.