隨著網(wǎng)絡(luò)營銷的效果被企業(yè)傳開而來，許多的企業(yè)加入到網(wǎng)絡(luò)營銷行業(yè)中，利用相關(guān)的優(yōu)化技術(shù)，提升網(wǎng)站關(guān)鍵詞在于搜索引擎的自然排名，相信好多從事優(yōu)化的人員，都會碰到這種問題，就是在做優(yōu)化的時候，關(guān)鍵詞優(yōu)化排名經(jīng)常被同行所超越，而自己網(wǎng)站排名卻一直未能提升，那該怎么辦呢？
Spread as the effect of the network marketing is the enterprise, many enterprises to join in the network marketing industry, using relevant optimization techniques, improve site keywords lies in the natural search engine rankings, believe a lot of personnel engaged in optimization, will encounter this kind of problem, is when doing the optimization, keyword optimization ranking often beyond by peers, and their rankings but has been unable to ascend, then what should I do?
那這個現(xiàn)象說明：第一、這個關(guān)鍵詞競爭力確實非常的大，第二、方面說明競爭對手關(guān)鍵詞優(yōu)化確實做得好，如果想要比對方獲得更好的排名，那么就需要先了解對方，分析競爭對手的網(wǎng)站，分析他們做的好的地方，從站內(nèi)的的結(jié)構(gòu)、代碼、關(guān)鍵詞布局到站外的推廣、外鏈的發(fā)布等等，所謂知己知彼，才能更好的利用己方之長，為自己所用，然后在加上自己的長處，這樣才能幫助自己，讓自己的網(wǎng)站獲取更好排名，今天深度網(wǎng)將你詳細(xì)分享分析競爭對手的網(wǎng)站優(yōu)化技巧，從哪些方面去分析。
That this phenomenon shows that: first, the key competitiveness is very big, the second, the aspects that rivals keyword optimization is done well, if you want to get a better ranking than each other, you will need to get to know each other first, analysis the competition website, they do good place, from the station structure, code, keyword promotion outside the station layout, outside the chain of distribution, etc., the so-called enemy and know yourself, in order to better use of their own, for their use, and then combined with their own advantages, so as to help oneself, let oneself of the site to get better ranking, today the depth of the network will you share the detailed analysis of the competition website optimization technique, from which aspects to analyze.
第一步，分析競爭對手的網(wǎng)站結(jié)構(gòu)
The first step is to analyze competitors website structure
一個好的網(wǎng)站優(yōu)化必定有一個好的網(wǎng)站結(jié)構(gòu)，好的結(jié)構(gòu)才有利于蜘蛛抓取站內(nèi)相關(guān)的信息，從有助于替身頁面相關(guān)關(guān)鍵詞排名，這是做優(yōu)化的基礎(chǔ)，如果自己的網(wǎng)站結(jié)構(gòu)都不符合優(yōu)化的規(guī)則，那么網(wǎng)站關(guān)鍵詞就很難進(jìn)一步超越對手，那么這個時候就要針對自己的網(wǎng)站結(jié)構(gòu)進(jìn)行相對應(yīng)的調(diào)整，改好之后，網(wǎng)站排名就會有所上升的。
A good website optimization must have a good site structure, good structure to favour spiders station information, from help double page keywords ranking, this is the basis to do optimization, if your site structure is not in conformity with the optimized rules, it becomes almost impossible to further site keywords beyond rivals, so this time will be on your own website structure to carry on the corresponding adjustment, change, ranking will rise.
第二，分析競爭對手的網(wǎng)站源碼
Second, analysis the competition website source code
代碼的精簡也是影響搜索引擎抓取效果，這個時候可以看看競爭對手的代碼優(yōu)化的細(xì)節(jié)，看看有哪些方面的措施是有利于seo優(yōu)化的措施，如果看頁面的表面那是看不出來的，只有查看源代碼才可以清楚競爭對手網(wǎng)站的內(nèi)部優(yōu)化方法，比如是否采用H1標(biāo)簽，圖片的ALT屬性是如何填充和優(yōu)化的，網(wǎng)頁代碼時怎么遵循W3C標(biāo)準(zhǔn)的，然后在進(jìn)行自己的網(wǎng)站源代碼進(jìn)行相關(guān)的分析。
Code of downsizing is also influence search engine grab effect, this time can see the details of code optimization, competitors and see what are the aspects of the measures is conducive to seo optimization measures, if you look at the surface of the page that is invisible, only view source can clear competitor site internal optimization method, such as whether to adopt the H1 tags, image ALT attributes is how to populate and optimized, and web page code how to follow the W3C standard, then in your own web site source code analysis.
第三，分析競爭對手的網(wǎng)站標(biāo)題設(shè)置
Third, analysis the competition website title Settings
查看競爭對手的網(wǎng)站標(biāo)題，是做優(yōu)化的一個重要步驟，分析別人的詞，有利于自己選擇相關(guān)的關(guān)鍵詞以及關(guān)鍵詞的布局，還有就死關(guān)鍵詞與內(nèi)容的關(guān)聯(lián)系，這樣我們在自己的網(wǎng)站布局關(guān)鍵詞的時候，就會更加精準(zhǔn)了，在優(yōu)化好的基礎(chǔ)上更加優(yōu)化一層，網(wǎng)站標(biāo)題應(yīng)該是用戶體驗比較好、與內(nèi)容相關(guān)性高、不長不短、包含1-3個關(guān)鍵詞的內(nèi)容，這樣的標(biāo)題最有利于SEO網(wǎng)站優(yōu)化。
View your competitors website title, is to do optimization is an important step, analyzing other people's words, to choose their own layout of related keywords and keywords, and died of keywords and content close contact, so that we layout on his website keywords, will be more accurate, more optimization based on the optimization of good layer and website title should be a better user experience, and high correlation with the content, not long not short, 1-3 keywords content, so the title of the most conducive to SEO website optimization.
