1、主動與互動

1, initiative and interaction

企業網站所面對的不再是“被動”的讀者，而是有目地的“主動”客戶。買主以及潛在的客戶將透過INTERNET主動的找到企業網站，要求他們所需要的服務。一個設計得當的企業網站，將能給予使用者需求，甚至達到雙向的溝通，這是一般傳統媒體所做不到的。

Instead of passive readers, corporate websites are targeted customers. Buyers and potential customers will take the initiative to find the enterprise website through INTERNET, and ask for the services they need. A well designed enterprise website will give users the demand and even achieve two-way communication, which is not done by ordinary traditional media.

2、無限延伸

2, infinite extension

它的容量不受限制，產品資訊、圖片等任何您想要提供給客戶的資料皆可輸入。它的時間不受限制，一天24小時，一星期七天，一年365天不停的運作，隨時提供服務。它的地點不受限制，目前全球絕大多數的國家都已經將發展INTERNET為首要政策目標之一，上網將如同打開家里的電視機一樣簡單。

Its capacity is unlimited, and any information you want to provide to your customers, such as product information, pictures, etc., can be input. It has unlimited time, 24 hours a day, seven days a week, 365 days a year, and keeps providing services at any time. Its location is unrestricted, and most of the countries in the world are now developing INTERNET as one of the primary policy goals, and the Internet will be as simple as opening a home TV set.

3、低成本

3, low cost

這是企業追求的目標。建置企業網站的最低需求不需要花費大額的金錢投資，也幾乎沒有任何風險性。不但如此，透過企業網站將可分擔部份的人工，節省市場開發與業務銷售及客戶服務的成本，縮短銷售體系的距離。

This is the goal of the enterprise. The minimum demand for the establishment of an enterprise website does not require large sums of money to invest, and there is almost no risk. Not only that, through the enterprise website will share part of the labor, save the market development and business sales and customer service costs, shorten the distance of the sales system.

4、多功能

4, multifunction

企業網站在現代及未來的資訊社會將成為不可缺少的企業識別標志之一，提升企業的附加價值，除了提供給予客戶一個效率資訊通道，也可以對招募人才產生重要的功能。它可以是一個即時資訊的看板，也可以是一個購物中心。全方位的多功能，取決于企業整體的創造力。

Enterprise website in the modern and future information society will become an indispensable symbol of enterprise identification, to enhance the additional value of the enterprise, in addition to providing an efficient information channel to the customer, it can also produce important functions for the recruitment of talents. It can be an instant message Kanban or a shopping mall. The versatile and versatile depends on the creativity of the enterprise as a whole.